What Is Equipment Remarketing?

Equipment remarketing is the structured process of returning, evaluating, and
reselling or redeploying assets at the end of a lease or finance term. Lift Lease’s program combines market intelligence, operational discipline, and nationwide channels to maximize residual value and minimize downtime.

How the Lift Lease Remarketing Program Works

Asset Review & Market Valuation
We assess condition, hours, configuration, and demand to establish accurate, real-world pricing—not estimates.

Inspection & Readiness
Clear standards for inspection, documentation, and release ensure equipment is ready for resale or redeployment quickly.

Multi-Channel Distribution
Assets are marketed through dealer networks, direct buyers, fleet users, and secondary market partners to reach the right buyer fast.

Transparent Reporting
You receive clear updates on timelines, pricing, and outcomes—no surprises.

Why Our Remarketing Program Delivers Better Results

Market Expertise
We track demand, seasonality, and secondary market trends to price assets correctly and move them efficiently.

Residual Protection
Strong remarketing outcomes help support competitive lease structures and predictable end-of-term options.

Speed & Certainty
Faster disposition reduces holding costs and keeps capital working.

Compliance & Consistency
Standardized processes protect all parties and ensure fair, documented outcomes.

Benefitsfor Customers & Partners

  • Higher resale values through disciplined pricing and broad exposure
  • Reduced end-of-term friction with clear expectations
  • Flexible options: resale, redeploy, extend, or buyout (when applicable)
  • Confidence knowing assets are handled by specialists

Built for the Full Lease Lifecycle

Lift Lease’s Remarketing Program is integrated with our suite of services—creating a seamless lifecycle from funding to disposition. That alignment means smarter structures upfront and stronger results at the end.

Ready to Learn More?

If you’re planning for lease maturity—or want to understand how remarketing strengthens your financing—our team is here to help.